In-depth Article

5 Skills Every Conversation Designer Needs

By Loren Snel
Conversation designers are in high demand on LinkedIn. But what should HR look for when recruiting them? Which skills define the conversation designer? Answers in 5…, 4…, 3…, 2…,1…

Allow me to paraphrase a great writer. One isn’t born but rather becomes a conversation designer. I became one too.

Anyone with a keen pen and a knack for texting can become a bot creator. Whatever your handwriting, whatever your star sign, tick these 5 boxes and you might grow out to be the next big thing in conversation design.

1. You text like you talk

You know that one friend? The one who always sounds cross over text:

Yes

No

See u

Their texts are so minimal, you feel like calling them to ask if they’re OK.

You are the opposite. Your lively texts keep conversations flowing. Whether it’s on Whatsapp, Bumble or LinkedIn, you text the talk and walk the walk:

Sure thing!

No worries

See you there in 5 min
🚶🏽‍♀️

Being able to create a text that feels like real life chitchat is essential for a conversation designer. You don’t have to know screenwriting; although it helps. You just need to know what makes the text read like spoken word. It’ll help you create the most human chat and voice bots.

conversation design conversation designer chatbot creator

2. You read moods

Aloof texter friend aside, you correctly pick up on moods like they’re quarters on the street. You don’t need a 😕-emoji to sense disappointment. You don’t require a 😺 to read the excitement in someone’s typing pace.

Being able to sense someone’s emotional state helps you write appropriate responses. This is essential for your bot to do its job right.

Imagine your bot needs to help a user make a claim. Chances are high that their motivation is low.

Your car has broken down and you would like to make a claim. May I have your insurance number?

That won’t do. Their BMW crashed. They will probably need empathy before anything else.

I understand your car has broken down. I’m very sorry to hear that. Let me help you make a claim. Do you have your insurance number at hand?

There. Now they’ll feel understood and more prepared to get started.

3. ‘How can I help?’ is your default mode

Aloof texter friend knows this side of you.

You ok? You seem upset. Can I help?

You help out so often, it’s practically your default mode.

Conversation designers assist brands and customers in achieving their goals. For someone like you, whose specialties include: pointing tourists in the right direction, helping people help themselves is highly satisfying. As a conversation designer, you can turn your calling into a career.

conversation designer conversation design chatbot voice assistants copy ux writing

4. You love writing for brands

If you’ve ever written copy, you know the excitement of writing for a client. Analyzing their brand identity. Getting to grips with their tone of voice. Creating catchy content. It’s like being an actor preparing for a role. But better, because there are no dress rehearsals and you get to work from an armchair.

Now imagine you get to design an entire bot persona for a brand. Get to decide what they sound like, look like. You get to run their creation from start to finish. Now there’s a project.

Brands will want bots. You will want to write for them.

chatbot dialogue texting conversation designer

5. Yer a copy wizard (with secret membership to the Order of the Flowchart)

Your family and friends know you as an alpha. You use your creativity for the purpose of writing. It’s your calling and nothing else interests you. Except…

Except maybe turning your writing into ordered structures. Secretly, you want to know how tech helps achieve that. You love flowcharts and marvel at the skills of programmers. You’d like to join forces, and turn your work into a thing of digital wonder.

Conversation designers combine textual creativity with technical know-how. By teaming up with computer wizards, you create bots that both run and talk smoothly. Magical, right?

Now you know what it takes to be a conversation designer.

Interested in working with the latest technological innovation? Contact Crossphase. As an official partner of Robocopy, they help recruit the next generation of talent in conversation design.

Check out the program or apply directly.